How come we never talk about writing when we talk about effective communication?

Leaders need to improve their own communication and also teach soft skills constantly.

So let's look at a common challenge:

"A colleague needs to improve their communication at work."

The way to help them practice:

"Encourage them to share knowledge because their expertise is a safe space."

The problem:

Public speaking is terrifying, even in front of a small audience.

The consequence:

People (and don't we all) tend to procrastinate on one presentation for months.

Their progress is slower than expected.

The solution:

In our team, we discovered that when we ask colleagues to share knowledge by writing articles, it usually takes half the time to start!

The double-win:

On top of it, writing does the same job as presenting - it helps practicing better expressing ourselves.

Keep writing,


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